AB 288 Wisconsin Assembly · 2025-2026 Regular Session

Relating to: labeling plants as beneficial to pollinators. (FE)

AB 288 prohibits retailers and plant providers from labeling plants as "beneficial to pollinators" if those plants were treated with systemic insecticides that carry pollinator warnings on their labels (such as "bee protection" statements or environmental hazard notices). The law directly affects businesses selling plants at retail or to end users, requiring them to avoid misleading claims about pollinator benefits when insecticides with specific warnings were used. Key provisions define "systemic insecticide" and require that labeling aligns with the insecticide's actual pollinator safety status. This creates a clear policy change: plants treated with pollinator-risk insecticides cannot be marketed as pollinator-friendly, aiming to prevent consumer confusion about environmental impact.
Bill status failed 1 of 4 stages cleared
Introduction
May 2025
Committee Review
Floor Vote
Governor
Introduced May 30, 2025 Last action Mar 23, 2026
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May 30, 2025
Introduced
Introduced by Representatives Snodgrass, Behnke, DeSanto, Miresse, Anderson, Andraca, Arney, Bare, Billings, Clancy, Cruz, DeSmidt, Doyle, Fitzgerald, J. Jacobson, Joers, Johnson, Madison, Mayadev, Moore Omokunde, Palmeri, Phelps, Rivera-Wagner, Roe, Sinicki, Stubbs, Subeck, Tenorio and Vining; cosponsored by Senator Smith
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