Relating to: assisted living facility referral agencies and providing a penalty.

AB 255 requires referral agencies that connect prospective residents to assisted living facilities to disclose key financial details to those residents before making referrals. Specifically, agencies must reveal any business relationships with facilities, the exact fixed referral fee paid by the facility, and that they only list facilities with which they have contracts. Prospective residents can also terminate an agency's services at any time, including stopping the use of their personal information. Violations carry penalties of up to $1,000 per violation, enforced by the state attorney general or local district attorneys. The bill directly affects referral agencies and prospective residents in Wisconsin assisted living facilities.