Relating to: name, image, and likeness rights for University of Wisconsin System student athletes; maintenance costs for University of Wisconsin–Madison intercollegiate athletic facilities; and making an appropriation. (FE)

AB 1034 creates a $14.6 million annual appropriation for maintaining University of Wisconsin-Madison intercollegiate athletic facilities, plus $200,000 each for the Klotsche Center (UW-Milwaukee) and Green Bay soccer complex. It also establishes new rules allowing student athletes to earn compensation for use of their name, image, or likeness (NIL) through third-party agreements, while requiring disclosure of such agreements to the university. The bill prohibits using general state funds to create or support NIL opportunities and clarifies that NIL compensation does not make student athletes employees. These provisions aim to formalize NIL rights and facility funding within the University of Wisconsin System.