Relating to container labeling of nonintoxicating beer

SB 740 allows brewers in West Virginia to create custom-labeled nonintoxicating beer (under 0.5% alcohol) for specific retailers, such as labels featuring local landmarks, sports events, or weddings. It requires commissioner approval for all private labels and prohibits designs appealing to people under 21 or encouraging drinking. The bill limits annual production to 1,000 cases (288,000 ounces), mandates brewers pay all taxes, and bans discounted pricing or cross-promotion between brewers and retailers. This exception modifies existing labeling rules to support tourism and the brewing industry while maintaining strict content and quantity controls.