West Virginia Consumer Privacy Act of 2026

HB 4868, the West Virginia Consumer Privacy Act of 2026, requires businesses like financial institutions, creditors, mortgage lenders, and brokers to obtain explicit "opt-in" consent from consumers before disclosing or selling their personal financial information. It directly affects West Virginia consumers who apply for credit or engage in financial transactions, granting them the right to know what data is shared and control its use. Key provisions mandate clear disclosure of data practices, prevent unauthorized sharing, and impose fines of up to $10,000 per violation for non-compliance. The bill aims to strengthen privacy protections against identity theft and deceptive practices by giving consumers active control over their financial information.