Relating to consumer protection and the collection of certain personally identifiable information.

HB 4843 prohibits businesses in West Virginia from using scanner technology to collect personal details like driver's license numbers, Social Security numbers, or medical history during consumer transactions - except for verifying age. The bill defines "scanner technology" as devices that capture license barcodes/magnetic strips, print age results, store transaction records, and transfer data, banning their use for collecting non-age PII. It directly affects retailers, bars, or any business using such scanners for age verification or data collection. Violations are classified as unfair or deceptive business practices under West Virginia law, creating enforceable penalties. The bill focuses solely on restricting specific scanner technology, not general data privacy rules.