To force any media/internet creator providing artificial intelligence created videos to have an identifying marker that allows viewers to know that the video is not real.

HB 4496 requires creators and distributors of AI-generated media (such as videos, audio, or images) to include clear, visible disclosures identifying the content as artificial intelligence-generated. This applies to any public-facing media created or materially altered by AI, mandating specific disclosures like a 3-second on-screen label for videos or a spoken statement for audio content. Exceptions include internal research, basic AI-assisted editing (e.g., spell-check), and privately shared personal content. Violations could result in civil penalties of up to $100,000 per day for organizations or $1,000 per day for individuals.