Allow customers to make changes to their accounts by phone or mail.

HB 4045, titled "The Rossi Act," requires businesses in West Virginia that provide goods, services, or utilities (including digital accounts) to allow customers to make changes to their accounts by phone or mail, with necessary identity verification. This applies to entities like utility companies, internet providers, and other service businesses operating in the state. The bill mandates compliance with this requirement, and failure to do so would be enforced under the existing West Virginia Consumer Credit and Protection Act by the Attorney General. The law aims to provide accessible account management options for consumers without requiring online access.