Automatic renewal and continuous service offers

HB 2851 requires businesses to obtain a consumer's clear, active agreement before automatically renewing subscriptions or continuous service offers. It mandates that businesses provide specific, easy-to-understand disclosures about cancellation policies, recurring charges, and term lengths before enrolling customers. This directly affects consumers who often face unexpected charges and businesses offering subscription models. The law aims to prevent surprise fees by ensuring consent is explicit and terms are transparent, not buried in fine print.