Updating personality rights protections.

SB 6041 updates Washington State's law to clarify that individuals (living and deceased) have a permanent property right to control the use of their name, voice, signature, photograph, or likeness. The bill ensures these rights do not expire after death and can be transferred through wills, trusts, contracts, or passed to heirs under state law. It specifically applies to people whose image had commercial value (a "personality"), even if they didn’t personally exploit it during life. The law defines key terms like "deceased personality" to cover those whose identity retained commercial value after death, regardless of their domicile. This change affects all Washington residents and their successors, streamlining how these rights are managed and enforced posthumously.