Concerning forged digital likenesses.

Washington State's SB 5886 establishes a property right in an individual's name, voice, signature, photograph, and "forged digital likeness" that survives death. It defines a "forged digital likeness" as a digitally altered image or audio that misrepresents a person and could deceive others into believing it is genuine. The law requires written or oral consent for using these rights in commercial goods, advertising, or fundraising - applying to businesses, nonprofits, and organizations regardless of profit motive. This directly affects creators of digital content, advertisers, and fundraisers who might use AI-generated representations of living or deceased individuals (including those with commercial value to their likeness) without permission.