Prohibiting surveillance-based price discrimination and surge pricing for retail goods.

HB 2481 bans grocery stores from using computer systems to charge different prices based on personal data like shopping habits, location, or inferred characteristics (e.g., income or race). It also requires a four-year temporary pause on all electronic shelf label systems that could collect consumer data from devices to adjust prices. The law directly affects grocery retailers using dynamic pricing technology, exempting small businesses. It aims to ensure prices remain fair and transparent, preventing personalized pricing without clear disclosure. The bill defines key terms like "inferred data" and "electronic shelf label systems" to clarify these prohibitions.