Concerning sustainable state tourism promotion.
HB 1437 establishes a new governance structure for Washington's state tourism marketing authority, requiring a board of 13 members (including nine tourism industry experts appointed by the governor) to oversee promotion efforts. It directs a tourism self-assessment advisory group - representing sectors like lodging, attractions, and transportation - to evaluate implementing an industry-funded fee for sustainable tourism marketing, with recommendations due by November 1, 2025. The bill specifically aims to address current funding gaps (currently $4.5 million annually) by exploring a self-supported model that could generate dedicated revenue, though it does not mandate implementation. The authority and advisory group provisions expire June 1, 2026.
Bill status
in committee
1 of 4 stages cleared
Introduction
Jan 2026
Committee Review
Floor Vote
Governor
Introduced Jan 12, 2026
Last action Jan 12, 2026
Maddy AI version diff · 1 comparison
What changed between versions
Bill
→
Substitute Bill
·
4 edits
MODERATE
The bill was renumbered from H-0594.1 to H-1167.1 and updated to reflect its status as a substitute bill. The scope was expanded to include amendments to RCW 43.384.050 in addition to the original RCW 43.384.030. Key substantive changes include a new requirement for the board chair to appoint an advisory group within two weeks of the effective date, a specific definition for 'sustainable whale watching,' and a temporary authorization for the authority to incur expenditures under the new section until June 30, 2026.
Scope change
The bill now explicitly amends RCW 43.384.050 in addition to RCW 43.384.030, expanding its legislative reach within the tourism authority chapter.
TIMELINE
The appointment of the tourism self-supported assessment advisory group must now occur no later than two weeks after the section becomes effective.
DEFINITION
A new definition was added for 'sustainable whale watching,' specifying it must reduce impact on whales, provide educational value, and motivate conservation.
FISCAL
A new provision authorizes the authority to incur expenditures for the purposes of Section 3 until June 30, 2026.
REQUIREMENT
The act description was updated to reflect amendments to two RCW sections instead of one, and the sponsor list was updated to include the committee.
Floor votes
How they voted
No floor votes recorded yet.
Full legislative history
Actions timeline
Total actions
6
Key actions
2
Committee
3
Jan 12, 2026
Introduced
By resolution, reintroduced and retained in present status.
lower
Feb 5, 2025
Committee
Referred to Appropriations.
lower
Feb 4, 2025
Lower · Passed
Executive action taken in the House Committee on Technology, Economic Development, & Veterans at 10:30 AM.
lower
Jan 28, 2025
Lower · Passed
Public hearing in the House Committee on Technology, Economic Development, & Veterans at 10:30 AM.
lower
1 primary · 8 co-sponsors
Sponsors
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