An act relating to the use of synthetic media in elections
What changed between versions
The definition of 'deceptive and fraudulent synthetic media' was substantially rewritten. The enacted version covers realistic representations of political candidates that injure reputation or individuals providing materially false information about elections or public questions. The passed version instead covers any representation of an individual or individuals made with intent to injure a candidate's reputation, influence an election, or deceive a voter, where it either appears to be an authentic recording of something that did not occur or gives a fundamentally different impression from the original.
The definition of 'synthetic media' was expanded to include 'environment' alongside appearance, speech, and conduct, and added the qualifier that it must create 'a realistic but false representation of the candidate.'
The knowledge standard for the disclosure obligation changed from 'the person knows' (enacted) to 'the person knows or should have known' (passed), introducing a negligence-based threshold that makes it easier to establish a violation.
The passed version limits the disclosure requirement to synthetic media of 'a candidate on the ballot,' while the enacted version applies more broadly to any political candidate or individual providing false information about elections or public questions.
The broadcaster news exemption was narrowed. The enacted version extends it to websites, streaming platforms, and mobile applications, and covers 'commentary of general interest.' The passed version limits this exemption to radio and television broadcasting stations only and removes 'commentary of general interest' from covered programming types.
The required disclosure text changed from 'This media has been manipulated or generated by digital technology and depicts speech or conduct that did not occur' (enacted) to 'This media has been created or intentionally manipulated by digital technology or artificial intelligence' (passed).
Visual disclosure size requirements changed from language requiring the text be 'inclusive to the greatest extent possible of individuals with disabilities' (enacted) to a specific rule that the disclosure must not be smaller than the largest font size of other text in the media (passed). Audio disclosure also dropped the word 'pace' and disability-inclusive language.
Enhanced penalty tiers for repeat offenders changed from triggering after 'one or more prior violations' (enacted) to requiring 'one or more prior convictions' (passed), making it harder to impose the higher $10,000 and $15,000 fines.
The enforcement subchapter was renamed from 'Enforcement and Investigation' to 'Enforcement and Additional Remedies,' and in one version of the passed bill the entire civil investigations section (Section 2042) was removed, leaving only a simplified injunctions provision.