An act relating to the creation of a property right for an individual’s personal characteristics

H 387 would require businesses and individuals to obtain an individual's consent before using their name, likeness, voice, portrait, or picture for commercial purposes. The bill creates a legal right that gives people control over how their personal characteristics are used in advertising, marketing, or promotional materials. It directly affects businesses that market products or services and individuals whose image or voice might be used without permission. This law aims to protect personal privacy by preventing unauthorized commercial exploitation of an individual's identity.