An act relating to State contracting standards for advertising

This bill requires Vermont state agencies to spend at least 70% of their annual advertising budget on local news and broadcast organizations. It directly affects state departments and agencies that purchase print, digital, radio, or TV advertising, directing them to prioritize local media meeting specific criteria (e.g., covering Vermont communities, having local staff, and meeting audience requirements). Exceptions apply to tourism-focused ads and job postings. The bill also mandates an annual report to the legislature detailing state advertising spending by entity and vendor. It takes effect July 1, 2025.