An act relating to pregnancy center fraud

This bill prohibits crisis pregnancy centers from advertising services they do not provide or that are designed to mislead the public, particularly regarding medical care availability and timing. It directly affects crisis pregnancy centers in Vermont by requiring them to clearly disclose whether they are licensed medical facilities and what services they actually offer. The legislation treats false advertising by these centers as an unfair or deceptive practice subject to existing consumer protection enforcement. Additionally, the bill addresses data privacy concerns by regulating how these centers collect and share personal information from visitors who may believe they are seeking medical care.