SB 293 Utah Senate · 2026 General Session

Consumer Pricing Data Amendments

SB 293 creates Utah's Consumer Pricing Act, prohibiting most suppliers from using consumer data to increase prices for goods or services. It directly affects businesses selling products or services, requiring them to avoid using personal data for price hikes unless specific exceptions apply. Key provisions mandate that suppliers using automatic pricing systems must retain related data for at least one year and define terms like "automatic pricing system" and "biometric data." The Division of Consumer Protection will enforce these rules, adding Chapter 82 to Utah's consumer protection laws without appropriating new funds.

Issues: ✓ Technology

Bill status in committee 1 of 4 stages cleared

Introduction

Feb 2026

Committee Review

Floor Vote

Governor

Introduced Feb 13, 2026 Last action Mar 7, 2026

Maddy AI version diff · 1 comparison

What changed between versions

Introduced → Substitute #1 · 4 edits

MODERATE

This bill introduces a new Consumer Pricing Act that restricts suppliers from using consumer data to set prices, with specific exceptions for loyalty programs and discounts. The bill also establishes data retention requirements for automatic pricing systems and provides enforcement mechanisms through the Division of Consumer Protection. Key differences from the original version include changes to the data retention period (one year vs three years), modified language around price increases, and formatting adjustments to the bill text.

Scope change

The bill's scope remains focused on consumer pricing data protection, but the specific requirements for data retention and enforcement have been modified from the original version.

REQUIREMENT

Data retention period for automatic pricing systems changed from three years to one year

Highlighted provisions language changed from 'increase the price' to 'set the price' for consumer data usage restrictions

TECHNICAL

Formatting and markup changes throughout the document, including removal of bracketed text and adjustment of section numbering

Page numbering and header/footer formatting adjustments in the substitute version

Floor votes

How they voted

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Full legislative history

Actions timeline

Total actions

Key actions

Committee

Mar 3, 2026

Upper · Passed

Senate/ comm rpt/ sent to Rules [Senate Rules Committee]

upper

Mar 3, 2026

Upper · Passed

Senate Comm - Recommends Returned to Rules [Senate Business and Labor Committee]

upper

Mar 2, 2026

Upper · Passed

Senate Comm - Not Considered [Senate Business and Labor Committee]

upper

Feb 17, 2026

Committee

Senate/ to standing committee [Senate Business and Labor Committee]

upper

Feb 13, 2026

Introduced

Senate/ 1st reading (Introduced)

upper

1 primary · 1 co-sponsor