Political Advertising Modifications

HB 504 requires printed political advertisements in Utah that include AI-generated visual content to clearly disclose the use of artificial intelligence. The disclosure must state "This advertisement includes visual content generated by AI" in a prominent, conspicuous location on the ad itself. This applies to political ads paid for by candidate campaigns, PACs, political parties, or others using contributions to influence elections. The law takes effect on May 6, 2026, and does not require similar disclosures for digital ads (though it includes separate rules for online content).