Relating to prohibited student athlete name, image, and likeness agreements; providing injunctive relief and a civil penalty.

SB 655 prohibits specific name, image, and likeness (NIL) agreements between third parties and student athletes (including high school and college athletes). It bans contracts where a person pays an athlete as consideration, secures exclusive rights to negotiate their NIL, and receives a percentage of future earnings until a predetermined amount is paid or the agreement ends. Such agreements are void and unenforceable, and violators face civil penalties up to $100,000 per violation, with the Attorney General empowered to seek enforcement. The law applies only to agreements entered into on or after September 1, 2025.