Relating to the deceptive trade practice of failure to disclose information regarding the use of artificial intelligence system or algorithmic pricing systems for setting of price.

SB 2567 requires businesses to disclose when they use artificial intelligence systems or algorithmic pricing systems to set prices. It amends Texas' deceptive trade practice law (Business & Commerce Code §17.46) to explicitly include failure to disclose such systems as a deceptive act. The bill directly affects retailers and service providers that deploy AI or algorithmic tools for pricing decisions, such as online retailers or dynamic pricing platforms. This disclosure requirement applies when AI systems generate pricing recommendations, aiming to prevent consumers from being misled about how prices are determined. The law does not change existing penalties for deceptive practices but expands the scope to cover AI-driven pricing transparency.