Relating to a prohibition on marketing, advertising, offering for sale, or selling certain e-cigarette products; increasing a criminal penalty; creating a criminal offense.

SB 2024 prohibits the marketing, advertising, selling, or offering for sale of e-cigarette products that use cartoon characters targeting minors, mimic products marketed to children (like school supplies or candy), resemble food items, include celebrity imagery, or are shaped like everyday items (e.g., highlighters, headphones, or toys). It also bans e-cigarette products manufactured in China. The law creates criminal penalties for violations and applies to offenses committed on or after its effective date of September 1, 2025. This bill directly affects e-cigarette manufacturers, retailers, and marketers operating in Texas.