Relating to a prohibition on marketing, advertising, or selling certain e-cigarette products; creating a criminal offense.

HB 5053 prohibits the marketing, advertising, or selling of e-cigarette products that use deceptive tactics to appeal to minors. Specifically, it bans products featuring cartoon characters mimicking those for youth, imitating trademarks marketed to minors, using symbols targeting youth, including celebrity images, resembling food (like candy), or disguised as everyday items (e.g., highlighters, phone cases, or toys). The bill also prohibits sales of e-cigarettes manufactured in China. Violations become criminal offenses effective September 1, 2025, directly affecting e-cigarette manufacturers, retailers, and marketers targeting youth through these specific tactics.