Relating to the collection, use, processing, and treatment of consumers' personal data by certain business entities.

HB 5046 requires businesses that sell consumers' personal data to third parties or use it for targeted advertising to clearly disclose these practices and provide an opt-out option. It directly affects businesses engaging in these data sales or targeted advertising activities within Texas. The bill mandates that businesses pay consumers 10% of the gross proceeds from data sales within 60 days of the transaction. The law takes effect on September 1, 2025, creating a new financial obligation for covered businesses.