Relating to political advertising distributed or broadcast as part of a mass text message campaign and civil penalties for required disclosures on certain political advertising.

HB 4960 regulates political text message campaigns by defining a "mass text message campaign" as sending texts to multiple recipients for political purposes with costs exceeding basic messaging expenses. It requires clear disclosures in such campaigns and imposes a civil penalty of up to $10,000 per text message sent in violation, with each message counted as a separate violation. The law applies only to political texts distributed on or after September 1, 2025, affecting campaigns using mass texting for political advocacy. It directly impacts political campaigns, candidates, and organizations sending large-scale political texts, ensuring compliance with disclosure rules.