Relating to certain advertisements for prescription drugs.

HB 4756 prohibits paid advertisements for prescription drugs in Texas, directly affecting pharmaceutical companies and advertisers who currently run such promotions. The bill allows exceptions for ads distributed solely to medical professionals in scientific journals or for non-commercial public health education. Violations would be treated as deceptive trade practices under existing law, subject to enforcement under Chapter 17 of the Business & Commerce Code. The law takes effect September 1, 2025.