Relating to the Texas alcohol tourism development program and advisory committee.

HB 4686 establishes the Texas Alcohol Tourism Development Program to promote tourism at wineries, breweries, and distilleries across the state. The program will create marketing plans, maintain public online databases of tourism locations, and promote these businesses as part of Texas tourism. It also creates a 9-member advisory committee appointed by the governor, including industry license holders (distillers, winemakers, brewers), tourism representatives, economic researchers, and state officials. This bill directly affects alcohol producers and tourism businesses by providing a dedicated state program to market their locations and products to visitors.