Consumer Protection - As introduced, requires certain food retail establishments to use a nondigital presentation of price; prohibits a food retail establishment from using personalized algorithmic pricing; makes other changes related to food retail establishments. - Amends TCA Title 47 and Title 53.

SB 1998 requires large food retail stores (over 15,000 sq. ft. for primary food sales or over 85,000 sq. ft. with 10% food sales area) to display prices using physical signs or labels instead of digital screens. It prohibits stores from using personalized algorithmic pricing - setting different prices for customers based on their personal data, including protected characteristics like race, gender, or location. The bill defines "surveillance pricing" as using tracking technology to customize prices and mandates clear, visible price displays at the point of purchase. These changes aim to prevent discriminatory pricing practices and ensure transparency for consumers.