AN ACT RELATING TO COMMERCIAL LAW -- GENERAL REGULATORY PROVISIONS -- DECEPTIVE TRADE PRACTICES

SB 2428 prohibits retailers in Rhode Island from using dynamic or surveillance pricing practices - where prices change based on consumer data or behavior - to sell goods or services to individual consumers. It directly affects retailers (including online sellers) operating within the state, requiring them to set fixed prices rather than algorithmically adjusted ones. The bill defines "price" broadly to include all costs and fees, and aligns with existing deceptive trade practices laws by banning tactics that mislead consumers about pricing. This law takes effect on January 1, 2026, and expires on March 31, 2026, pending further legislative action.