An Act amending the act of December 17, 1968 (P.L.1224, No.387), known as the Unfair Trade Practices and Consumer Protection Law, further providing for definitions.

This bill amends Pennsylvania's Unfair Trade Practices and Consumer Protection Law to explicitly define "dynamic pricing" as a potential unfair trade practice. It directly affects businesses that sell essential goods or services by clarifying that using artificial intelligence to vary prices within a 24-hour period based on demand may be considered deceptive. The law defines dynamic pricing as changing prices based on demand or AI-driven adjustments, while excluding bona fide pricing practices that offer genuine discounts without misleading consumers. Essential goods are defined as items exempt from sales tax, and the bill includes specific definitions for artificial intelligence, generative AI, and former price comparisons to guide enforcement. The changes take effect 60 days after the bill is enacted.