HB 95 Pennsylvania House · 2025-2026 Regular Session

An Act providing for disclosure of synthetic advertising content and for enforcement.

HB 95 amends Pennsylvania's Unfair Trade Practices and Consumer Protection Law to require clear disclosure when AI-generated content (like text, images, or videos) is created, distributed, or published. It directly affects businesses, creators, and platforms using AI tools to produce content for consumers in Pennsylvania. The bill adds new definitions, including that "artificial intelligence" means technology creating new content via predictive algorithms, and specifies that disclosures must be "clear and conspicuous" - meaning they must be visible upfront, easy to understand, and match the content's medium (e.g., visible text, audible audio). This change updates existing consumer protection rules to address AI-generated content transparency.

Issues: ✓ Technology

Bill status passed 3 of 5 stages cleared

Introduction

Jan 2025

Committee Review

Jun 2026

House Passage

Jun 2026

Senate Passage

Governor

Introduced Jan 14, 2025 Last action Jun 22, 2026

Maddy AI version diff · 1 comparison

What changed between versions

Printer's No. PN0078 → Printer's No. PN3348 · 6 edits

MODERATE

The bill was significantly expanded from a single paragraph amendment to a comprehensive standalone act. It now establishes a new 'Artificial Intelligence Transparency in Advertising Act' with detailed definitions for AI and synthetic content, specific requirements for disclosing AI-generated ads, and a one-year effective date instead of 60 days.

Scope change

The bill's scope expanded from a minor amendment to an existing consumer protection law into a complete, independent statute governing AI advertising transparency across various media.

DEFINITION

Added extensive new definitions for 'Artificial Intelligence,' 'Generative Artificial Intelligence,' 'Synthetic Advertising Content,' 'Clear and Conspicuous,' 'Internet Service Provider,' and 'Person' to clarify the law's terms.

REQUIREMENT

Created new Section 3 requiring clear and conspicuous disclosure whenever synthetic advertising content is presented to consumers, specifying how the disclosure must appear in different media formats.

ENFORCEMENT

Added Section 4 to explicitly classify violations of this new act as unfair methods of competition and unfair or deceptive acts or practices under existing consumer protection laws.

EXEMPTIONS

Added Section 5 providing an exemption for media outlets that publish synthetic advertising content in good faith without knowledge that the content was AI-generated.

TIMELINE

Changed the effective date of the act from 60 days to one year.

TITLE

Added a formal short title for the act, known as the 'Artificial Intelligence Transparency in Advertising Act.'

Floor votes · House Jun 17, 2026

How they voted

124–77

Passed

Total votes 201

Jun 17, 2026

D Democratic102

102 Yea

100% Yea

R Republican99

22 Yea 77 Nay

77% Nay

Vote distribution

All Yea All Nay Mixed No data

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Amendments

Jun 22, 2026

Committee

Referred to Communications & Technology

upper

Jun 17, 2026

Lower · Passed

Third consideration and final passage

lower

Jun 17, 2026

Lower · Passed

Re-reported as committed

lower

Jun 16, 2026

Committee

Re-committed to Appropriations

lower

May 5, 2026

Lower · Passed

Reported as amended

lower

Jan 14, 2025

Committee

Referred to Communications & Technology

lower

1 primary · 33 co-sponsors