SB 950 Oklahoma Senate · 2026 Regular Session

Alcoholic beverages; prohibiting alcoholic beverages from being sold for less than a certain amount. Effective date.

SB 950 prohibits Oklahoma retailers from selling alcoholic beverages for less than a 6% markup above the actual unit cost, affecting both off-premise (e.g., liquor stores) and on-premise (e.g., restaurants) sellers. The bill includes specific exceptions allowing lower prices during bona fide clearance sales, for imperfect/damaged goods, business liquidations, charitable sales, government contracts, court-ordered sales, or authorized auctions. It amends Oklahoma Statute 37A O.S. 2021, Section 3-118, and takes effect November 1, 2025. This policy change directly impacts how alcohol retailers price products, with clear exemptions for defined scenarios.

Bill status in committee 1 of 4 stages cleared

Introduction

Feb 2025

Committee Review

Floor Vote

Governor

Introduced Feb 3, 2025 Last action Mar 12, 2025

Maddy AI version diff · 2 comparisons

What changed between versions

Committee Substitute → Floor (Senate) · 4 edits

MODERATE

The bill was updated from a Committee Substitute version to the Senate Floor version, incorporating amendments made during committee review. The substantive policy content regarding minimum markup requirements for alcohol sales and restrictions on inducements to retailers remained unchanged, though formatting and page numbering were adjusted to reflect the floor version.

TECHNICAL

Header information was updated to reflect the Senate Floor Version dated March 6, 2025, replacing the Committee Substitute designation.

A new bracketed subject heading was added at the beginning of the bill text to indicate the bill's focus on alcoholic beverages retail sales and effective date.

Page numbers and margin notes were reformatted to reflect the Senate Floor Version layout, including new page headers indicating bold face denotes Committee Amendments.

Line numbers were renumbered throughout the document to match the new floor version pagination.

Introduced → Committee Substitute · 10 edits

MAJOR

The bill was amended from its original introduction to a committee substitute version, expanding its scope from amending only one section of the alcoholic beverage laws to amending two sections. The committee version also reorganized the formatting and numbering of the provisions while maintaining the core policy intent of regulating alcohol pricing and sales practices.

Scope change

The bill now covers two separate sections of the Oklahoma Alcoholic Beverage Laws (37A O.S. 2021, Sections 3-118 and 3-123) instead of just Section 3-118, expanding its regulatory reach to include rules about sales to wholesalers, distributors, and retailers.

SCOPE

The bill now amends two sections of the law (3-118 and 3-123) instead of just one, broadening the regulatory framework to cover both retail pricing rules and sales practices to distributors.

TECHNICAL

The bill title was changed from 'AS INTRODUCED' to 'COMMITTEE SUBSTITUTE' and the sponsors were updated from 'Murdock' to 'Rosino and Murdock', indicating the bill has been revised by the committee.

The bill's description was updated to reference both amended sections and include a citation to a previous amendment (Section 3, Chapter 94, O.S.L. 2023).

The list of exceptions to the markup requirement was renumbered and reformatted, but the seven exceptions themselves remain substantively the same.

Page numbers and requirement numbers were updated throughout the document to reflect the new committee substitute version.

REQUIREMENT

The minimum markup requirement for alcohol sales was slightly reworded from 'six percent (6%) markup actual unit cost' to 'six percent (6%) markup' without changing the substantive requirement.

New Section 2 was added to amend Section 3-123, which regulates how alcohol can be sold to wholesalers, distributors, and retailers, including prohibitions on discriminatory pricing and various forms of inducements.

ENFORCEMENT

New enforcement provisions were added for violations of the sales practices section, including a tiered penalty system with warnings, fines up to $5,000, license suspension, and revocation for repeat offenses.

DEFINITION

New definitions were added clarifying what constitutes an 'inducement' in alcohol sales, including specific examples of prohibited practices like free goods, rebates, and certain services.

ELIGIBILITY

New exemptions were added for brewers and distributors who voluntarily take certain merchandising actions with retailer permission, such as providing advertising materials and product displays within federal limits.

Floor votes

How they voted

No floor votes recorded yet.

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Mar 6, 2025

Upper · Passed

Reported Do Pass, amended by committee substitute Business and Insurance committee; CR filed

upper

Feb 3, 2025

Introduced

First Reading

upper

2 primary · 0 co-sponsors