Pharmaceutical advertising; prohibiting direct-to-consumer advertising; providing administrative penalties. Effective date.

Oklahoma's SB 1551 prohibits all direct-to-consumer advertising of prescription drugs, including TV, radio, print, and social media ads. This law directly affects pharmaceutical companies and advertisers who market prescription medications to the public within Oklahoma. The bill establishes a $10,000 daily administrative penalty for violations, with each day of noncompliance considered a separate offense. The State Board of Pharmacy will enforce the ban and create necessary rules, effective November 1, 2026.