Alcoholic beverages; expanding certain exemption. Effective date.

SB 1034 amends Oklahoma's alcohol laws to expand an exemption allowing retailers to offer prizes or promotions with alcohol sales, specifically permitting merchandise packaged with alcohol (as long as bundled prices don't exceed the standalone alcohol price) and allowing online advertising of higher prices than in-store. It also maintains a 15% minimum markup requirement for wholesalers selling spirits or wine to retailers, preventing sales below cost (except for discontinued products). The bill directly affects alcohol retailers and wholesalers operating in Oklahoma. It takes effect November 1, 2025, and does not change existing restrictions on Sunday sales, holidays, or credit sales.