Technology; Protecting Consumers and Jobs from Predatory Pricing Act; personalized algorithmic pricing; consumer data; food retailers; effective date.

HB 3959 prohibits large food retailers (over 15,000 sq ft) from using personalized algorithmic pricing that targets consumers based on their data, including requiring clear disclosures like "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." It bans electronic shelf labels (ESLs) in these stores, mandating physical price tags instead, and prohibits collecting data on minors under 17 for pricing. The bill also forbids using protected class data (like race, gender, or disability) to set different prices for goods, preventing discriminatory pricing practices. These rules directly affect major grocery chains and aim to increase transparency in pricing strategies.