False advertising in health care; term; deceptive act; enforcement; penalties; effective date.

HB 3910 prohibits health care providers in Oklahoma from making misleading or untrue advertisements about their services, directly affecting clinics, hospitals, and other health care businesses that market to the public. The bill defines deceptive advertising broadly to include all media - such as websites, social media, TV, radio, and print - describing health care services. Enforcement is handled by the Attorney General or district attorneys, who can issue civil penalties of up to $3,000 for first violations and $10,000 for repeat offenses, after providing a 10-day cure period. The law takes effect November 1, 2026.