Oklahoma Consumer Protection Act; adding actions prohibited as unlawful practices. Effective date.

SB 729 amends Oklahoma's Consumer Protection Act to add 34 new prohibited business practices that directly affect consumers and businesses operating in Oklahoma. It bans deceptive tactics like falsely claiming a product is "new" when it's used, misleading advertising about origins or prices, "bait-and-switch" schemes, and deceptive debt collection methods (such as threatening lawsuits for expired debts). The bill expands consumer protections by making these specific actions unlawful under state law, with penalties for violations. Currently pending in the legislature (reported out of committee but not yet passed), it would take effect upon enactment.