Alcoholic beverages; expanding certain exemption. Effective date.

SB 1034 modifies Oklahoma's alcohol sales rules by expanding an exemption that previously prohibited retailers from offering prizes, gifts, or promotions with alcohol purchases. It now allows retailers to include merchandise pre-packaged with alcohol (at no higher combined price), offer multi-unit discounts (like "buy two, get one free"), and advertise online prices higher than in-store shelf prices. These changes directly affect retail spirits licensees who sell alcoholic beverages. The bill maintains existing rules about minimum markup pricing for wholesalers (15% above cost) and sets an effective date of November 1, 2025.