Surveillance Pricing Ban.

This North Carolina legislation prohibits businesses from using personal data to set individualized prices for essential goods and services such as food, water, and hygiene products. The law defines the banned practice as using automated systems to collect information like browsing history or income to vary prices for different customers within the same day. Exceptions are allowed for loyalty discounts, shipping costs, and group-specific rates for categories like seniors or military personnel. Violations will be treated as unfair trade practices, and state funding has been allocated to support enforcement and public education beginning in October 2026.