Social Media Control in IT Act.

SB 514, the "Social Media Algorithmic Control in Information Technology Act," requires social media platforms with over 1 million monthly U.S. users to obtain clear, separate consent from North Carolina minors (under 18) before using their personal data for advertising or algorithmic recommendations. The bill mandates accessible opt-in mechanisms - replacing default settings - to let users control how their data is processed, while banning the use of minors' data for targeted ads or content algorithms. It defines prohibited data uses broadly to include browsing history, location, and biometric information, and designates violations as unfair business practices under North Carolina law. The law directly affects major social media platforms operating in North Carolina, imposing new data privacy obligations without specifying enforcement details.