Requires advertisements of a discounted price of a good or service have such price be actually discounted from a bona fide regular price

This bill requires that advertisements claiming a discounted price must actually reflect a reduction from a legitimate regular price. It defines a "discounted price" as a temporary or conditional price reduction and a "bona fide regular price" as the actual price at which a product was openly available for a substantial period. Retailers and advertisers must ensure that any advertised discount, whether shown as a dollar amount or percentage, is calculated based on this established regular price, with exceptions made for clearance, liquidation, or discontinued product sales. The law aims to prevent false advertising by making it illegal to mislead consumers about price reductions in print or broadcast ads.