Enacts the preventing algorithmic pricing discrimination act
This bill requires businesses to disclose when prices are set by algorithms using a customer's personal data, mandating a clear notice: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." It also bans using protected characteristics (like race, gender, or age) to set prices for goods or services, preventing discriminatory pricing. The law applies to most businesses but excludes insurers and financial services (e.g., credit cards, loans). Violations can result in civil penalties of up to $1,000 per violation.
Bill status
in committee
1 of 4 stages cleared
Introduction
Mar 2025
Committee Review
Floor Vote
Governor
Introduced Mar 28, 2025
Last action Apr 15, 2026
Floor votes
How they voted
No floor votes recorded yet.
Full legislative history
Actions timeline
Total actions
3
Key actions
0
Committee
2
Jan 7, 2026
Committee
REFERRED TO CONSUMER PROTECTION
upper
Mar 28, 2025
Committee
REFERRED TO CONSUMER PROTECTION
upper
1 primary · 0 co-sponsors
Sponsors
Role
Legislator
Party
State
District
P
Rachel May
DDemocratic/Working Families
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