S 7033 New York Senate · 2025 Regular Session

Enacts the preventing algorithmic pricing discrimination act

This bill requires businesses to disclose when prices are set by algorithms using a customer's personal data, mandating a clear notice: "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA." It also bans using protected characteristics (like race, gender, or age) to set prices for goods or services, preventing discriminatory pricing. The law applies to most businesses but excludes insurers and financial services (e.g., credit cards, loans). Violations can result in civil penalties of up to $1,000 per violation.
Bill status in committee 1 of 4 stages cleared
Introduction
Mar 2025
Committee Review
Floor Vote
Governor
Introduced Mar 28, 2025 Last action Apr 15, 2026
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Full legislative history

Actions timeline

Total actions
3
Key actions
0
Committee
2
Jan 7, 2026
Committee
REFERRED TO CONSUMER PROTECTION
upper
Mar 28, 2025
Committee
REFERRED TO CONSUMER PROTECTION
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Rachel May
Rachel May
DDemocratic/Working Families
NY
48