S 2539 New York Senate · 2025 Regular Session

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices

This bill requires retailers to clearly display warning signs at all entrances if they track customers using their cell phones or other electronic devices (like personal digital assistants or mobile devices). The signs must inform customers about the tracking and provide instructions for opting out. Retailers who fail to comply face escalating fines: $100 for the first violation, $250 for the second, and $500 for each subsequent violation. Local consumer protection offices or designated officials enforce the law, and collected fines stay with the municipality.
Bill status passed 3 of 5 stages cleared
Introduction
Jan 2025
Committee Review
May 2026
Senate Passage
May 2026
Assembly Passage
Governor
Introduced Jan 21, 2025 Last action Jun 1, 2026
Maddy AI version diff · 3 comparisons

What changed between versions

S2539B S2539C · 3 edits
MINOR
The bill was amended to clarify procedural steps and restructure the text of the law regarding biometric data warning signs. The most significant change is the removal of a specific prohibition against retailers selling or profiting from collected biometric information, which previously restricted how businesses could use that data. Additionally, the definitions section was renumbered and slightly condensed, while the effective date timeline was adjusted to reflect the new amendment status.
Scope change
The bill's scope was narrowed by removing a ban on the commercial sale or exchange of biometric information collected from customers.
REQUIREMENT

Deleted a provision that made it unlawful for retailers to sell, lease, trade, or profit from the biometric information they collect.

TECHNICAL

Reorganized the bill's structure by removing a separate subdivision for the opt-out notice and integrating it into the main warning sign requirement.

Adjusted the bill number and page references to reflect its status as a revised version (S 2539-C) after further amendments.

Floor votes · Senate May 12, 2026

How they voted

555
Passed · 3 other
Total votes 63
May 12, 2026
D Democratic41
39 Yea 2
95% Yea
R Republican22
16 Yea 5 Nay 1
72% Yea
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
14
Key actions
4
Committee
3
Amendments
4
May 12, 2026
Committee
REFERRED TO CODES
lower
May 12, 2026
Upper · Passed
PASSED SENATE
upper
May 4, 2026
Upper · Passed
AMENDED ON THIRD READING 2539C
upper
Mar 17, 2026
Introduced
AMENDED (T) 2539B
upper
Jan 20, 2026
Upper · Passed
PRINT NUMBER 2539A
upper
Jan 20, 2026
Upper · Passed
AMEND (T) AND RECOMMIT TO CONSUMER PROTECTION
upper
Jan 7, 2026
Committee
REFERRED TO CONSUMER PROTECTION
upper
Jan 21, 2025
Committee
REFERRED TO CONSUMER PROTECTION
upper
1 primary · 0 co-sponsors

Sponsors

Role
Legislator
Party
State
District
P
Photo of Zellnor Myrie
Zellnor Myrie
DDemocratic
NY
20