S 2437 New York Senate · 2025 Regular Session

Requires disclosure of social media posts that are paid for by a campaign

This bill requires political campaigns to visibly disclose when they pay for social media posts by including "Paid for by [committee name]" directly in the ad. It applies to all paid digital political content, including social media, but exempts low-value promotional items like pens, bumper stickers, or yard signs. Social media posts cannot use link-based disclosures (e.g., a link to the disclosure) and must display the label prominently within the post itself. The bill also mandates labeling for AI-generated misleading content in ads, though the primary focus is on transparency for paid social media advertising.
Bill status passed 3 of 5 stages cleared
Introduction
Jan 2025
Committee Review
Mar 2026
Senate Passage
Mar 2026
Assembly Passage
Governor
Introduced Jan 17, 2025 Last action Mar 19, 2026
Maddy AI version diff · 1 comparison

What changed between versions

S2437 S2437A · 4 edits
MODERATE
The bill was amended to clarify that social media posts must be disclosed as paid for by the campaign, rather than requiring disclosure only when influencers are personally paid. The amendment also updated the bill title and sponsor list to reflect committee approval and passage by the Senate.
Scope change
The bill's scope was clarified to focus on disclosure of paid social media posts rather than specifically targeting influencers, broadening applicability to all campaign-paid content.
REQUIREMENT

Changed disclosure requirement from 'individuals being paid by the campaign' to 'social media posts paid for by the campaign' to clarify that the payment source matters more than who receives it.

Updated the bill title to reflect the broader focus on paid social media posts rather than specifically requiring influencer disclosure.

TECHNICAL

Added Senate sponsors (WEBB) and included committee approval status, indicating the bill has progressed through the legislative process.

Added Cal. No. 296 reference, which is a technical identifier for the bill in the California legislative system.

Floor votes · Senate Mar 25, 2025

How they voted

611
Passed · 1 other
Total votes 63
Mar 25, 2025
D Democratic41
40 Yea 1
97% Yea
R Republican22
21 Yea 1 Nay
95% Yea
Vote distribution
All Yea All Nay Mixed No data
Full legislative history

Actions timeline

Total actions
23
Key actions
4
Committee
5
Amendments
1
Mar 19, 2026
Committee
REFERRED TO CODES
lower
Mar 19, 2026
Upper · Passed
PASSED SENATE
upper
Jan 7, 2026
Committee
REFERRED TO ELECTIONS
upper
Jun 10, 2025
Committee
REFERRED TO CODES
lower
Jun 10, 2025
Upper · Passed
REPASSED SENATE
upper
Jun 4, 2025
Upper · Passed
AMENDED ON THIRD READING 2437A
upper
Mar 25, 2025
Committee
REFERRED TO ELECTION LAW
lower
Mar 25, 2025
Upper · Passed
PASSED SENATE
upper
Jan 17, 2025
Committee
REFERRED TO ELECTIONS
upper
1 primary · 1 co-sponsor

Sponsors