Requires disclosure of social media posts that are paid for by a campaign
This bill requires political campaigns to visibly disclose when they pay for social media posts by including "Paid for by [committee name]" directly in the ad. It applies to all paid digital political content, including social media, but exempts low-value promotional items like pens, bumper stickers, or yard signs. Social media posts cannot use link-based disclosures (e.g., a link to the disclosure) and must display the label prominently within the post itself. The bill also mandates labeling for AI-generated misleading content in ads, though the primary focus is on transparency for paid social media advertising.
Bill status
passed
3 of 5 stages cleared
Introduction
Jan 2025
Committee Review
Mar 2026
Senate Passage
Mar 2026
Assembly Passage
Governor
Introduced Jan 17, 2025
Last action Mar 19, 2026
Maddy AI version diff · 1 comparison
What changed between versions
S2437
→
S2437A
·
4 edits
MODERATE
The bill was amended to clarify that social media posts must be disclosed as paid for by the campaign, rather than requiring disclosure only when influencers are personally paid. The amendment also updated the bill title and sponsor list to reflect committee approval and passage by the Senate.
Scope change
The bill's scope was clarified to focus on disclosure of paid social media posts rather than specifically targeting influencers, broadening applicability to all campaign-paid content.
REQUIREMENT
Changed disclosure requirement from 'individuals being paid by the campaign' to 'social media posts paid for by the campaign' to clarify that the payment source matters more than who receives it.
Updated the bill title to reflect the broader focus on paid social media posts rather than specifically requiring influencer disclosure.
TECHNICAL
Added Senate sponsors (WEBB) and included committee approval status, indicating the bill has progressed through the legislative process.
Added Cal. No. 296 reference, which is a technical identifier for the bill in the California legislative system.
Floor votes · Senate Mar 25, 2025
How they voted
61–1
Passed · 1 other
Total votes 63
Mar 25, 2025
D
Democratic41
97% Yea
R
Republican22
95% Yea
Vote distribution
All Yea
All Nay
Mixed
No data
Full legislative history
Actions timeline
Total actions
23
Key actions
4
Committee
5
Amendments
1
Mar 19, 2026
Committee
REFERRED TO CODES
lower
Mar 19, 2026
Upper · Passed
PASSED SENATE
upper
Jan 7, 2026
Committee
REFERRED TO ELECTIONS
upper
Jun 10, 2025
Committee
REFERRED TO CODES
lower
Jun 10, 2025
Upper · Passed
REPASSED SENATE
upper
Jun 4, 2025
Upper · Passed
AMENDED ON THIRD READING 2437A
upper
Mar 25, 2025
Committee
REFERRED TO ELECTION LAW
lower
Mar 25, 2025
Upper · Passed
PASSED SENATE
upper
Jan 17, 2025
Committee
REFERRED TO ELECTIONS
upper
1 primary · 1 co-sponsor
Sponsors
Role
Legislator
Party
State
District
P
Liz Krueger
DDemocratic/Working Families
Co
Lea Webb
DDemocratic/Working Families
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