A 9396 New York Assembly · 2025 Regular Session

Establishes the "protecting consumers and jobs from discriminatory pricing act"

Summary

Prohibits the use of electronic shelving labels, digital shelf display technology, and surveillance pricing in food retail establishments and drug retail establishments; provides injunctive relief and civil penalties.

Issues: ✗ Technology

Bill status in committee 1 of 4 stages cleared

Introduction

Dec 2025

Committee Review

Floor Vote

Governor

Introduced Dec 19, 2025 Last action Jun 5, 2026

Maddy AI version diff · 2 comparisons

What changed between versions

A9396A → A9396B · 4 edits

MODERATE

The bill was reprinted as amended to add new sponsors and update its legislative history. Substantively, the bill was modified to broaden the definition of 'Consumer' to include those purchasing from out-of-state entities, rename 'Consumer data' to 'Personal data', and adjust the size threshold for food retail establishments from 15,000 to 10,000 square feet. These changes expand the bill's reach to cover more consumers and increase the number of stores subject to new pricing regulations.

Scope change

The bill's scope was expanded to include consumers purchasing from entities domiciled outside of New York State and to cover smaller food retail establishments.

ELIGIBILITY

The definition of 'Consumer' was changed to include individuals purchasing goods or services from entities domiciled in New York State or from outside the state, rather than limiting it to purchases within New York.

DEFINITION

The term 'Consumer data' was renamed to 'Personal data' in the definitions section.

REQUIREMENT

The square footage threshold for a 'Food retail establishment' was lowered from 15,000 to 10,000 square feet, bringing more stores under the bill's regulatory requirements.

SCOPE

New sponsors were added to the bill, including STIRPE, SEPTIMO, ROSENTHAL, COOK, McMAHON, BUTTENSCHON, SHIMSKY, SEAWRIGHT, LUNSFORD, BICHOTTE HERMELYN, SHRESTHA, JACOBSON, and BURKE.

Floor votes

How they voted

No floor votes recorded yet.

Full legislative history

Actions timeline

Total actions

Key actions

Committee

Amendments

Jun 3, 2026

Committee

REPORTED REFERRED TO RULES

lower

May 29, 2026

Committee

REFERENCE CHANGED TO WAYS AND MEANS

lower

May 28, 2026

Lower · Passed

PRINT NUMBER 9396B

lower

May 28, 2026

Lower · Passed

AMEND AND RECOMMIT TO CODES

lower

May 11, 2026

Committee

REPORTED REFERRED TO CODES

lower

May 1, 2026

Lower · Passed

PRINT NUMBER 9396A

lower

May 1, 2026

Lower · Passed

AMEND AND RECOMMIT TO CONSUMER AFFAIRS AND PROTECTION

lower

Jan 7, 2026

Committee

REFERRED TO CONSUMER AFFAIRS AND PROTECTION

lower

Dec 19, 2025

Committee

REFERRED TO CONSUMER AFFAIRS AND PROTECTION

lower

1 primary · 42 co-sponsors