Prohibits the use of surveillance pricing

Renamed the core prohibited practice from 'algorithmically set prices' to 'surveillance pricing' to more accurately describe the use of personal data for price discrimination.

Updated the definition of 'dynamic pricing' to explicitly include algorithmic adjustments while excluding legitimate, non-discriminatory price fluctuations like seasonal sales.

Added new definitions for 'bona fide discount' and 'bona fide custom discount' to clearly distinguish between discriminatory pricing and legitimate business discounts based on loyalty, self-identification, or purchase history.

Expanded the definition of 'consumer' to include individuals in New York state or those served by entities domiciled in New York, broadening the law's reach.

Added specific criteria for what constitutes a 'bona fide custom discount,' such as voluntary enrollment in loyalty programs or self-identification as a veteran or senior, to ensure these discounts are not used as a cover for surveillance pricing.