Requires search engines inform users when showing information which was generated using artificial intelligence

This New York bill (A 9091) requires search engines to clearly disclose when information displayed to users was generated by artificial intelligence. Specifically, search engines must place a plain-language notice directly above AI-generated content and as a watermark across it, using the same font size as the content itself. The law applies to all search engines operating in New York, directly affecting how users interact with search results. Violations carry civil penalties of up to $5,000 per incident, and the bill takes effect 90 days after enactment.