Enacts the preventing algorithmic pricing discrimination act

This bill requires businesses in New York to disclose when prices are set using algorithms that rely on personal data, mandating the clear statement "THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA" alongside any personalized pricing offer. It directly affects businesses selling goods or services to consumers (excluding insurers and financial institutions like banks or credit card companies). Key provisions ban the use of protected class data - such as race, gender, or age - to set different prices, preventing discriminatory pricing practices. The law empowers the state attorney general to enforce compliance through injunctions and impose civil penalties of up to $1,000 per violation.