A 606 New York Assembly · 2025 Regular Session

Relates to requiring advertisements to disclose the use of a synthetic performer

Summary
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Bill status in committee 1 of 4 stages cleared
Introduction
Jan 2025
Committee Review
Floor Vote
Governor
Introduced Jan 8, 2025 Last action Jan 12, 2026
Maddy AI version diff · 2 comparisons

What changed between versions

A606A A606B · 3 edits
MINOR
This bill version moved from the Consumer Affairs committee to the Codes committee and advanced to a third reading. The main substantive change is the addition of an exemption for advertisements related to expressive works like movies, TV shows, video games, and documentaries, provided the synthetic performer usage matches the work itself. This prevents the disclosure requirement from applying to creative content where synthetic performers are used legitimately within the work.
Scope change
The bill now excludes advertisements for expressive works (movies, TV, streaming content, video games, etc.) from the synthetic performer disclosure requirement, as long as the synthetic performer use is consistent with the work itself.
SCOPE

Added a new section 4 that exempts advertisements for expressive works (motion pictures, television programs, streaming content, documentaries, video games) from the synthetic performer disclosure requirement if the synthetic performer usage is consistent with the work.

TECHNICAL

Reordered sections and renumbered the bill from 606-A to 606-B, with the severability clause moved to section 2 and the effective date clause to section 3.

Updated bill tracking numbers and committee references to reflect the bill's progression through the legislative process.

Floor votes

How they voted

No floor votes recorded yet.
Full legislative history

Actions timeline

Total actions
10
Key actions
3
Committee
3
Amendments
3
Jan 12, 2026
Committee
COMMITTED TO CONSUMER AFFAIRS AND PROTECTION
lower
May 21, 2025
Lower · Passed
AMENDED ON THIRD READING 606B
lower
Apr 28, 2025
Committee
REPORTED REFERRED TO CODES
lower
Apr 3, 2025
Lower · Passed
PRINT NUMBER 606A
lower
Apr 3, 2025
Lower · Passed
AMEND AND RECOMMIT TO CONSUMER AFFAIRS AND PROTECTION
lower
Jan 8, 2025
Committee
REFERRED TO CONSUMER AFFAIRS AND PROTECTION
lower
1 primary · 7 co-sponsors

Sponsors