A 4204 New York Assembly · 2025 Regular Session

Requires that digital coupons are made available to consumers in paper form of identical value

This bill requires retailers offering digital coupons (like online discounts or rebates) to also provide paper coupons of the same monetary value to consumers. It directly affects businesses selling goods or services at retail that use digital coupons. Retailers who fail to provide matching paper coupons face civil penalties of up to $2,500 for a first violation and $5,000 for repeat offenses, enforced by the Division of Consumer Protection. The law aims to ensure equal access to coupon value regardless of format, with rules to implement it to be adopted by the Secretary of State.

Bill status in committee 1 of 4 stages cleared

Introduction

Jan 2025

Committee Review

Floor Vote

Governor

Introduced Jan 31, 2025 Last action Feb 17, 2026

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What changed between versions

A4204 → A4204A · 5 edits

MODERATE

The bill was amended to clarify definitions, expand enforcement authority to local governments, and significantly reduce civil penalty amounts. These changes make the law more precise and shift enforcement power from the state to local municipalities.

Scope change

The bill now explicitly excludes online retailers that operate exclusively online and retail establishments that only sell certain goods online, creating exemptions for purely digital businesses.

DEFINITION

Updated the definition of 'digital coupon' to specify it must be offered through websites, mobile applications, or other online platforms, and added definitions for 'retail mercantile establishment' and 'online retailer'.

ELIGIBILITY

Added exemptions for online retailers operating exclusively through digital platforms and retail establishments that offer certain goods only online.

ENFORCEMENT

Changed enforcement authority from the state Division of Consumer Protection to include municipal consumer affairs offices, town attorneys, city counsel, or local government designees.

FISCAL

Reduced civil penalty amounts from $2,500/$5,000 to $250/$500 and authorized collected fines to be retained by the local municipality or government rather than the state.

REQUIREMENT

Added a requirement that the secretary of state may adopt rules and regulations necessary to implement the section.

Floor votes

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Full legislative history

Actions timeline

Total actions

Key actions

Committee

Amendments

Feb 17, 2026

Lower · Passed

PRINT NUMBER 4204A

lower

Feb 17, 2026

Lower · Passed

AMEND AND RECOMMIT TO CONSUMER AFFAIRS AND PROTECTION

lower

Jan 7, 2026

Committee

REFERRED TO CONSUMER AFFAIRS AND PROTECTION

lower

Jan 31, 2025

Committee

REFERRED TO CONSUMER AFFAIRS AND PROTECTION

lower

1 primary · 2 co-sponsors